

Koehl Award for Hospitality Marketing in recognition of his outstanding commitment and achievements in hospitality marketing. It is a great honor to recognize Clayton with the Albert E. “The impact that both have made to hospitality and travel companies around the globe is immeasurable. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Clayton and Alice are exceptional leaders in the hospitality and tourism industry, and HSMAI is thrilled to celebrate their accomplished careers and contributions,” said Robert A. The HSMAI Lifetime Achievement Awards recognize individuals who have spent most of their careers in hospitality and travel and have contributed to the betterment of the industry in a significant and lasting way over an extended period of time. HSMAI will celebrate both Diaz and Reid at the Annual Adrian Awards Celebration on March 30 at The Boca Raton in Boca Raton, Florida. Grice Award for Public Relations and Clayton Reid, Chief Executive Officer of MMGY Global, will be recognized with the Albert E.

Alice Diaz will be honored with the Winthrop W. The Hospitality Sales & Marketing Association International (HSMAI) is pleased to announce the recipients of the 2021 HSMAI Lifetime Achievement Awards in marketing and public relations.
